At work I regularly have to write to brand guidelines, so it’s fascinating to see how other non-pharma brands have to apply them.
And it’s particularly fantastic when the brand in question is the Sunday Sport (a massively trashy British tabloid).
After some they ran the elegantly understated headline
MAN LOSES B*LLOCKS BUT DOCS SAVE HIS BELL-END!
an angry email by Sunday Sport editor Nick Appleyard was sent round chastising the poor adherence to guidelines – “Bollocks is NOT censored, even in headlines, and who the hell puts a hyphen in bellend?”
If you are wondering, the rules are as follows:
From: Nick Appleyard
Sent: 23 July 2014 13:25
Subject: Style Guide
SHIT: Full out in copy and in headlines
FUCK: F**k in copy and in headlines
CUNT: C**t in copy and headlines
WANK: Full out in copy, w**k in headlines
TWAT: Full out in copy, tw*t in headlines
COCK: Full out in copy and in headlines
BOLLOCKS: Full out in copy and in headlines
BELLEND: One word, full out in copy and headlines
Posted in Writing | Tagged Words, Writing | Leave a Comment »
A great example of how even the way a brand is packaged sends a message: (via)
Posted in Advertising | Tagged Advertising, Design, Packaging | Leave a Comment »
This is a rather charmingly put-together CV for freelance copywriter
He’s really committed to the theme, describing himself as the “effective relief from creative pain,” who “treats the signs of over-stretched creative teams” and “is a painkiller and is also effective in preventing client loss”.
It must of been pretty expensive to produce, but seeing as it’s been picked up by the internet, it was probably well worth it:
Posted in Advertising | Tagged Advertising, Design, Medical, Packaging, Words, Work, Writing | Leave a Comment »
When I first saw these porcelain kung fu figurines by photographer Martin Klimas I presumed that they were photoshopped.
As it happens, he actually set up the camera shutter to respond to the sound of the shattering, which is really cool:
Posted in Photography | Tagged Photography | Leave a Comment »
I’ve always been a fan of projection mapping, and always wanted to get the opportunity to use it at work, but it’s usually limited by having to do it in an area that it is easily mapped and has excellent light control (and, cost too, it definitely ain’t cheap).
German creative studio Urbanscreen solved the first two by projecting a 22-minute loop of digital animation onto the inside of an abandoned, 20,000 square meter gas tower with 21 high-powered Epson projectors:
Posted in Digital | Tagged Digital, Projection mapping, Video | Leave a Comment »