Universal McCann recently released their 5th Social WAVE report based on data from almost 40,000 internet users in 54 countries. The report focuses on the new avenues opened to brands by the growth in social media, shares insights on how brands can maximise their potential, and predicts the future of face of social.
It’s 72 slides and fairly data heavy, but it’s nicely broken down and worth digging into:
Contagious Magazine pulled out a few of the key points (if I can get someone else to do the heavy lifting, by god I will):
- There are 1.5 billion visits to social networks, daily. Of those repsonding to the Wave survey, 61.4% have managed a profile in the past six months, a 10-point rise since Wave.4 in 2009
- Almost half of respondents have accessed brand communities on social networks. The highest motivations for joining were ‘to learn’ (78.6%) and ‘to gain advance news on products’ (76.1%)
- Of those who joined brand communities, 71% were more likely to purchase and 63% recommended others to join