Shades of Change by Marin Dearie:
To highlight how low the bar has dropped for American cable TV, PBS (the US equivalent of the BBC) made these ads for fake reality TV shows. The lightness of touch here is brilliant, they nail that fine line between believably-terrible programme and tongue-in-cheek humour, and the taglines are perfect:
Lumigrids is an LED projector for bicycles, which aims to improve safety during night riding. It projects square grids onto the ground, which lets riders see changes in the road ahead.
The Tron visuals and simple ingenuity of this are amazing, but it does seem like it will encourage you to focus only on the road directly in front of you, and not on what’s approaching, which could be dangerous.
Still, looks cool as hell: