Weiden & Kennedy make very clever ads (they’re the ones behind the Old Spice’s resurgence). This one for Maxwell House manages to disguise great writing and clever strategy behind an apparently simple idea:
After the complete oversaturation of Rube Goldberg machines in ads, I would have said I’d been happy with never seeing another one.
However, this one for a Japanese optics company is pretty rad, as it uses light to drive all the intricate machine interactions. This better be the last one though:
I can’t find out who the animator behind the video for Hey Porter by Skymas, a Northern Irish electronic rock band, but they’ve got a beautifully fluid understanding of human movement: