Weiden & Kennedy make very clever ads (they’re the ones behind the Old Spice’s resurgence). This one for Maxwell House manages to disguise great writing and clever strategy behind an apparently simple idea:
I used to send myself links, but getting excited about a new email only to find it was from me got a bit boring.
So now they go here.
(Apologies if I’ve put something of yours on here that breaches copyright or you just want taken down. I’ll try and acknowledge sources, but don’t really know what the rules are, so if you’re not happy just send me a message and I’ll remove it.)