As part of a commission for the Art Director’s Club of the Netherlands, Thijs Biersteker created a book that only opens if your face doesn’t show any signs of ‘judgement’.
Which is the most fantastically Dutch thing I’ve ever heard… ‘Guys, we are a super liberal country. We love canals, weed, all types of love, all types of lifestyles, and windmills. The only thing we’re closed to is people who aren’t open-minded.’
The book scans approaching faces, and if you’re over-excited or your face shows a skeptical expression, the book will stay locked. But if your expression is neutral (no judgement) the system will send an audio-pulse to the Arduino, the book opens, and a world of
bike-friendly art direction is available to you: