With blood donation rates in decline all over the developed world, (according to NHS figures released today, there are 40 per cent fewer donors today than there were ten years ago), Sweden’s blood service is enlisting new technology to help push back against shortages.
One new initiative, where donors are sent automatic text messages telling them when their blood has actually been used, has caught the public eye:
In Stockholm, residents can also go the local blood service’s website and see a live chart of how much blood is left:
I used to send myself links, but getting excited about a new email only to find it was from me got a bit boring.
So now they go here.
(Apologies if I’ve put something of yours on here that breaches copyright or you just want taken down. I’ll try and acknowledge sources, but don’t really know what the rules are, so if you’re not happy just send me a message and I’ll remove it.)