In ain’t easy selling mouthwash. If it’s not a mouth exploding with a freshness bomb, it’s a fireman hosing down your gums.
So Listerine’s attempt to do something different is admirable in itself. But it’s especially admirable when they’re helping blind people see smiles. I’m usually a cynic about this sort of ads, but I have to admit that this one got me a bit teary-eyed: