This video is a great example of modern advertising – create a stunt that highlights your message, then film it. The judges at the Cannes Health Awards thought so too.
It’s a lovely idea, creating a choir made up of people who struggle to breathe.
The only bum note for me is how polished and professional they sound at the end. I just don’t believe that normal people (and especially cystic fibrosis and COPD sufferers) could sound that good with the amount of training they were given. Either they were already professional singers, or the sound was punched up afterwards.
It’s a pity, as it pulled me out of what was otherwise a really cleverly conceived, nicely executed and genuinely moving ad:
13/07/2016 by Jamie