Sorry about the lack of posting recently, work’s got in the way of my important blogging time.
I stumbled across this Adidas ad recently and it reminded me how damn good the writing was in that campaign. Impossible is Nothing is obviously amazing, but it’s easy to forget how difficult it is to write body copy that fist-pumping without it coming off as cheesy. Top work:
Back in the house
26/09/2016 by Jamie