Archive for the ‘Advertising’ Category
A lovely, simple, clever campaign for Irn Bru Xtra by the Leith Agency. It’s a bit weird to praise the copywriting in an ad that is deliberately nonsense, but these ads do a great job of painting a surreal visual picture, flowing nicely, and still feeling like complete gibberish:
Sorry about the lack of posting recently, work’s got in the way of my important blogging time.
I stumbled across this Adidas ad recently and it reminded me how damn good the writing was in that campaign. Impossible is Nothing is obviously amazing, but it’s easy to forget how difficult it is to write body copy that fist-pumping without it coming off as cheesy. Top work:
It’s a bit old, but I love the organic animations and time-lapse treatment on this ad. It’s a fairly well-worn idea, but they’ve produced it really well:
The Swedish advertising agency for Volvo trucks have been doing a great job with a fairly dry subject – product benefits for business-to-business truck sales. Fuck knows if Jean Claude van Damme doing the splits will persuade a logistics procurement manager that a Volvo truck is a great purchase, but it does get you 82 million views on YouTube:
For one of their follow-up videos, they’ve handed the controls to a 4 year old. It makes for a really great ad, and it’s very funny and well put together. The cynical part of me is screaming ‘bullshit’ all the way through, as the way it’s edited together makes me wonder how much (if any) driving Sophie did, but it’s so silly, violent and fun it doesn’t really matter: