Work Christmas party last night, so I feel like I’m living in this today:
Sorry about the lack of posts recently, I’ve been a bit bogged down in work. More regular posting to resume short-ish-ly…?
Copywriting can take you to some dark places – bringing a ‘market-leader voice’ to a leaflet describe adult nappies, as an entirely impartial example – but sometimes it take the darkest night to make the light shine brightest.
Case in point: some noble copywriter was assigned the description of this terrible, terrible toast mattress. Did they sigh and crank out some standard, lifeless blurb? No! They dug deep and created something beautiful:
This is a rather charmingly put-together CV for freelance copywriter
He’s really committed to the theme, describing himself as the “effective relief from creative pain,” who “treats the signs of over-stretched creative teams” and “is a painkiller and is also effective in preventing client loss”.
It must of been pretty expensive to produce, but seeing as it’s been picked up by the internet, it was probably well worth it: