Alex Varanese popped up a while ago with his reimaginations of what a range of current gadgets would look like if they’d be released and advertised in the 70s (that’s the iPod ad below).
He seems to favour a fairly consistent colour palate (his website is almost muted reds, oranges and greys) but he manages to make it seem retro in the reinvented gadgets and tape work, and cleanly modern in the Urban Cartography buildings. I also love the mosaic tiles and typography in the building series, it makes the designs look really cool and modular:
Archive for October, 2010
So you’re asked to art direct IKEA’s new cookbook. You have a quick think about what IKEA stands for… unconstructed parts you have to put together yourself? Boosh. Job done, high fives for everyone.
A cookbook that apparently focuses on pictures of the ingredients rather than the end result shouldn’t be such an inventive idea, but the elegance with which those ingredients are arranged and the tongue in cheek nod to IKEA’s flatpack approach lifts this above your standard Delia offering:
Alternative post titles…
Allen Key Lime Pie
Billy Book Quesadillas
Why The Fuck Is There One Screw Still Left-Over Turkey Sandwiches